OPEN INNOVATION SYSTEM IN E-BUSSINES WITH INBOUND MARKETING AND LOGISTIC USING

OPEN INNOVATION SYSTEM IN E-BUSSINES WITH INBOUND MARKETING AND LOGISTIC USING

This paper focuses on marketing and information distribution logistics within it, which is one of the most important elements in online sales as well as in e-business.The paper also brings knowledge about open innovation system in e-business with inbound marketing using. Open innovation system is co...

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Bibliographic Details
Main Authors: Erika Loučanová, Miriam Olšiaková
Format: Article
Language:English
Published: 4S go, s.r.o. 2016-10-01
Series:Acta Logistica
Subjects:
open innovation system
e-bussines
inbound marketing
distribution logistics
logistics
Online Access:http://actalogistica.eu/issues/2016/III_2016_04_Loucanova_Olsiakova.pdf
Description
Summary:This paper focuses on marketing and information distribution logistics within it, which is one of the most important elements in online sales as well as in e-business.The paper also brings knowledge about open innovation system in e-business with inbound marketing using. Open innovation system is connected to the phase of commercialization and communication with customers as the subjects of the innovation process. It provides information about all stakeholders’ needs in the innovation process. The aim of the open innovation process is to effectively identify valuable and profitable innovation in business, as well as problems related to management decisions and practices in the innovation process.
ISSN:1339-5629

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