An analysis of the influence of the conspicuous consumption of fast fashion on identity construction on Instagram / Análise da influência do consumo conspícuo de fast fashion nas construções identitárias no Instagram
Purpose: The objective of this investigation is to analyze the influence of the conspicuous consumption of fast fashion products on Instagram on the identity construction process of female fashion consumers. Originality/value: Filling a gap in the literature relating to conspicuous consumption...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
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Universidade Presbiteriana Mackenzie
2020-10-01
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| Series: | RAM. Revista de Administração Mackenzie |
| Subjects: | |
| Online Access: | https://www.scielo.br/j/ram/a/yRg3LsB6tgPvcJRTC7v8jqk/?lang=en |