Client Oriented Approach for Assisting Business Improvement Decision Making

An important aspect of the corporate responsibility towards the customers is to ensure the correct value transfer, through the quality and price of the product/service. By using customer satisfaction in order to measure value and the quality provided to customers, this paper proposes a methodology o...

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Bibliographic Details
Main Authors: Diana Pitic, Lucian Pitic
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2014-02-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1267