ATTITUDE OF REŞIŢA CONSUMERS TOWARD THE IMPORTANCE OF ECONOMIC FACTORS IN THE PURCHASE AND CONSUMPTION PROCESS
Attracting and retaining consumers and obtaining their fidelity, meeting their needs, in a way that exceeds their expectations, is the main objective of any organisation. Understanding consumer behaviour, however, has roven, over time, especially in practical activity, one of the hardest tasks to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Eftimie Murgu University Press
2019-12-01
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| Series: | Analele Universitatii "Eftimie Murgu" Resita: Fascicola II, Studii Economice |
| Subjects: | |
| Online Access: | http://www.analefseauem.ro/upload/arhiva-revista/2019/articole/21%20Tanase%20Adrian%20-%20Tanase%20Diana.pdf |