ATTITUDE OF REŞIŢA CONSUMERS TOWARD THE IMPORTANCE OF ECONOMIC FACTORS IN THE PURCHASE AND CONSUMPTION PROCESS
Attracting and retaining consumers and obtaining their fidelity, meeting their needs, in a way that exceeds their expectations, is the main objective of any organisation. Understanding consumer behaviour, however, has roven, over time, especially in practical activity, one of the hardest tasks to...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Eftimie Murgu University Press
2019-12-01
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Series: | Analele Universitatii "Eftimie Murgu" Resita: Fascicola II, Studii Economice |
Subjects: | |
Online Access: | http://www.analefseauem.ro/upload/arhiva-revista/2019/articole/21%20Tanase%20Adrian%20-%20Tanase%20Diana.pdf |