Promoting Consumer Engagement in Online Communities through Virtual Experience and Social Identity
With the development and proliferation of online games, understanding how to seize these players has become an essential issue for academic scholars and practitioners. Based on virtual experience in online gaming communities and consumer engagement perspectives, this research developed and verified...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-01-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/3/855 |