Model to classify services mass customization characteristics
The objective of this paper is to verify the relationship between mass customization characteristics and services strategies. Therefore, a study mapping mass customization characteristics and categorizing them into service area was carried out. The categorization was established through a framework...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2013-05-01
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| Series: | Revista Produção Online |
| Subjects: | |
| Online Access: | http://producaoonline.org.br/rpo/article/view/1333 |