PENGARUH MARKET ORIENTATION TERHADAP SERVICE QUALITY, SATISFACTION DAN LOYALTY PELANGGAN TOKO BUKU GRAMEDIA DI JAWA TIMUR
The research objectives were to prove and to analyze the effect of market orientation on service quality, customer satisfaction and loyalty. The research sample consisted of 144 customers. The data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results proved that market orien...
Main Author: | |
---|---|
Format: | Article |
Language: | English |
Published: |
Petra Christian University
2013-01-01
|
Series: | Jurnal Manajemen dan Wirausaha |
Subjects: | |
Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18664 |