PENGARUH MARKET ORIENTATION TERHADAP SERVICE QUALITY, SATISFACTION DAN LOYALTY PELANGGAN TOKO BUKU GRAMEDIA DI JAWA TIMUR

PENGARUH MARKET ORIENTATION TERHADAP SERVICE QUALITY, SATISFACTION DAN LOYALTY PELANGGAN TOKO BUKU GRAMEDIA DI JAWA TIMUR

The research objectives were to prove and to analyze the effect of market orientation on service quality, customer satisfaction and loyalty. The research sample consisted of 144 customers. The data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results proved that market orien...

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Bibliographic Details
Main Author: FX Agus Subroto
Format: Article
Language:English
Published: Petra Christian University 2013-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Market Orientation
Service Quality
Customer Satisfaction
Customer Loyalty
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18664

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18664

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