The Techniques for Attracting Viewer Attention in Advertising

The currently established situation in the Ukrainian media market suggests a conclusion that no accurate forecasts can be made as to the development of certain directions in the production of advertising, use of which would ensure winning the attention of the consumer. Therefore, there is a need to...

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Bibliographic Details
Main Authors: Kuchina Svitlana E., Kitchenko Olena M., Biloshkurenko Nataliia G.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2020-05-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2020-5_0-pages-523_531.pdf