Retail service quality as a base in purchasing decision

Retail is a service activity, and services are something that makes the retail companies differ from production companies. Retailers are trying to differentiate the 'package' offer, build customer loyalty and make their position through the provision of high service quality. In addition, t...

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Bibliographic Details
Main Authors: Sokolov-Mladenović Svetlana, Ćuzović Sreten
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2015-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2015/0354-34711501026S.pdf