Mega Trend of Attention Economy Impact on Advertising

We live in a world of continuous and rapid change, including the human being, as well as his general surroundings and his interaction with it. It is no longer feasible to follow traditional design thinking methods, tools & processes. Rather, there has become an urgent need to keep pace with...

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Bibliographic Details
Main Authors: Gehan Abdel Alim, Mostafa Hussein Kamal, Maysoon Qutp
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2021-05-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_136402.html