Recognising customers' patterns of bus service patronage using a loyalty framework
With the aim of identifying typical characteristics of travellers, traditional segmentation approaches were based on socio-demographic variables. However, the approaches could not reveal the factors motivating individual behaviour. This result led to an emerging interest in psychological research mo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014-03-01
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| Series: | IATSS Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0386111213000253 |