“Why Caipirinha?”- The Online via Chat Laddering Technique CAN Answer
As customers are becoming increasingly connected to the internet, this means that they are available for online interviews, thus opening up a space for investigating research methods, especially qualitative research, in an attempt to identify how to adapt data collecting instruments to the so-called...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2011-04-01
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Series: | BAR: Brazilian Administration Review |
Subjects: | |
Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1181.pdf |