BRANDING IN POLITICS PADA PEMILU 2014
Brand is always emotional, especially in politics. Political brand must go beyondtheory and identify the emotional drivers of its target audience and use tough-mindedstrategies and positioning to steal market share (especially audience’s mind and heart share)from the competition. Stealing Mind and H...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Mercu Buana Jakarta
2014-11-01
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| Series: | Jurnal Visi Komunikasi |
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| Online Access: | http://publikasi.mercubuana.ac.id/index.php/viskom/article/view/1657 |