Hyperparameter Optimization of Artificial Neural Network in Customer Churn Prediction using Genetic Algorithm
Purpose of the article: The ability of the company to predict customer churn and retain customers is considered to be worthy competitive advantage since it improves cost allocation in customer retention programs, retaining future revenue and profits. In addition, it has several positive indirect imp...
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| Format: | Article |
| Language: | ces |
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Faculty of Business and Management
2017-06-01
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| Series: | Trendy Ekonomiky a Managementu |
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| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/385 |