Usos de la ciencia en la publicidad televisiva colombiana. Un estudio exploratorio sobre las representaciones de la ciencia en televisión
This paper presents the main results of the analysis of the representations of science projected on TV advertisements that are broadcasted on the two main commercial channelsin Colombia. A sample of 2,141 TV advertisements was analyzed. 455 of these contained messages of science in sound, visual or...
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| Format: | Article |
| Language: | English |
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Pontificia Universidad Javeriana
2013-07-01
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| Series: | Universitas Humanística |
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| Online Access: | http://revistas.javeriana.edu.co/index.php/univhumanistica/article/view/3132/5353 |