Estructura del proceso de decision de compra en los jovenes universitarios en equipos de telefonia celular: caso de estudio poblacion universitaria en Monterrey Nuevo Leon.
Influences among college students such as social situational frame, marketing efforts and purchase decision process of cellular phones is the main objectives in this research, which is oriented to analyze the preferences and attitude in shown in the purchase of cellular telephones. The results allo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma de Nuevo León
2010-01-01
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| Series: | Innovaciones de Negocios |
| Subjects: | |
| Online Access: | http://www.web.facpya.uanl.mx/rev_in/Revistas/7.1/A8.pdf |