Competitive advantage and competitive dynamics
Understanding competitors means locating and defining their main elements. The first element is participants - companies that compete and create a network of rivalry. Apart from our company it includes other participants in the market (investors, consumers, distributors, providers and producers of s...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2002-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2002/0354-34710203111M.pdf |