The Moderating Effect of Involvement in the Relationship Between Customer Behavioral Intentions and Its Antecedents
Future trends in customers’ postpurchasing habits and the identification of the structures that affect the formation of these trends are key determinants of long-term financial performance and competitive advantage for businesses. In the field of marketing, service quality, perceived value and custo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-05-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211014495 |