ANALYZING INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM) TOWARDS VISIT INTENTION WITH DESTINATION IMAGE AS MEDIATING VARIABLE: A STUDY ON DOMESTIC VISITORS OF MUSEUM ANGKUT IN BATU, INDONESIA
Objective of this study is to analyze and explain how much influence Electronic Word of Mouth (eWOM) has towards visit intention with destination image as mediating variable. The study was categorized as explanatory research. The sampling method was purposive sampling. The population is domestic vi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Grodno State Agrarian University
2019-01-01
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| Series: | Eurasia: Economics & Business |
| Subjects: | |
| Online Access: | https://econeurasia.com/issue-2019-01/article_07.pdf |