Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness

Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness

This research investigated the use of consumer neuroscience to improve and determine the effectiveness of action/emotion-based public health and social cause (HSC) advertisements. Action-based advertisements ask individuals to ‘do something’ such as ‘act’, &am...

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Bibliographic Details
Main Authors: Joanne M Harris, Joseph Ciorciari, John Gountas
Format: Article
Language:English
Published: MDPI AG 2019-04-01
Series:Behavioral Sciences
Subjects:
consumer neuroscience
neuromarketing
EEG
public health digital/social media advertisements
social marketing
advertising effectiveness
action/challenge/emotion-based marketing
behavioural change
Online Access:https://www.mdpi.com/2076-328X/9/4/42

Internet

https://www.mdpi.com/2076-328X/9/4/42

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