Bargains or Rip-Offs? Reference Price Effects in Conjoint Stated Demand
This study incorporates reference point effects into a stated choice survey of consumer demand for food with credence attributes. Parametric tests can be applied to the utility function to examine the existence of reference price effects. Results are consistent with prospect theory in that consumers...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2007-08-01
|
| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/8639 |