On the Taxonomy of Social Media Marketing

Marketing approaches using social media such as Facebook, Twitter, Instagram or Line in Japan are attracting attention. Thus, the purpose of this paper is to attempt to categorize privacy issues in such social media marketing. Based on case studies of social media utilization that can be published...

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Bibliographic Details
Main Authors: Hiroshi Koga, Sachiko Yanagihara
Format: Article
Language:English
Published: ORBIT 2017-09-01
Series:ORBIT Journal
Online Access:https://www.orbit-rri.org/ojs/index.php/orbit/article/view/23