Assessing the Effect of Musical Congruency on Wine Tasting in a Live Performance Setting
At a wine tasting event with live classical music, we assessed whether participants would agree that certain wine and music pairings were congruent. We also assessed the effect of musical congruency on the wine tasting experience. The participants were given two wines to taste and two pieces of musi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-07-01
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| Series: | i-Perception |
| Online Access: | https://doi.org/10.1177/2041669515593027 |