Destination Marketing of Towns and Cities: Citizens as Stakeholders.
Destination marketing involves identifying a strategy to harvest and maintain a brand image for tourist destinations through a customer-orientated philosophy. When considering destination marketing, the brand image of the destination must be clear and established. The success of a destination market...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-05-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_36_vol_6__3__2017.pdf |