Medicine promotional literature as a source of updated information in Bangladesh: Do those advertising literature promote continued medical education or deceptive advertising?

Medicine promotional literature as a source of updated information in Bangladesh: Do those advertising literature promote continued medical education or deceptive advertising?

Background: Drug promotional literature (DPLs) is an integral part of pharmaceutical marketing strategy. This marketing approach influences, a physician to prescribe definite variety of medicine from a particular company. Many physicians bank on exclusively in DPLs. This research was intended to app...

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Bibliographic Details
Main Authors: Rayhana Sharmin, Zinat Rehana Sharmin, Abu Syed Md. Mosaddek, Md Zakirul Islam, Md Faizur Rahman, Roksana Parvin, Syeda Papia Sultana, Mainul Haque
Format: Article
Language:English
Published: Wolters Kluwer Medknow Publications 2017-01-01
Series:Acta Medica International
Subjects:
Bangladesh
drug promotional literatures
WHO
Online Access:http://www.actamedicainternational.com/article.asp?issn=2349-0578;year=2017;volume=4;issue=2;spage=20;epage=25;aulast=Sharmin

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http://www.actamedicainternational.com/article.asp?issn=2349-0578;year=2017;volume=4;issue=2;spage=20;epage=25;aulast=Sharmin

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