The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice
Whereas the research gauging the effectiveness of e-commerce recommender systems (RS) has depended on their design factors, recent work proposes a key role for consumer’s psychological factors. Involvement should reduce the compliance with RS advice because a consumer highly involved with the produc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-07-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211031550 |