The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase Intention
The goal of present study is to determine the effect of industrial brand equity on ingredient brand equity component and also on end-user's purchase intention in Tehran’s laptop market. Statistical Society of present study is all of the laptop buyers in Tehran city.The research's model was...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_61296_c5c33e985edd3b707ae8b0749e252768.pdf |