FOODSTAGRAM ENDORSEMENT AND BUYING INTEREST IN CAFÉ / RESTAURANT
Numbers of food businesses exist in contemporary time. They make the businessmen engaged in the same field have to be creative in the marketing to be more attractive to public. One creative idea is through endorser in foodstagram Instagram. The study aimed to determine the influence of endorser food...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2016-09-01
|
| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/19953 |