PENGARUH KREDIBILITAS ENDORSER TERHADAP MINAT BELI DENGAN TIGA TIPE KONSUMEN PADA INDUSTRI BUSANA MUSLIMAH
Endorser credibility is one of factors which influence muslim fashion development. In the other hand, it is the challenge for Indonesia is to be a centre of muslim fashion in the world. The purpose of this study was to analyze the effect of endorser credibility on purchase intention with three types...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2018-11-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/4417 |