Identifying Customer Churn Patterns with Rough Sets
At the core of business lies customer satisfaction. However, customer retention strategies are often based on individual preferences and conventional protocols. For an advantage in the era of global competition, businesses require state-of-the-art techniques based on information science and machine...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2018-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Online Access: | http://www.eia.feaa.ugal.ro/images/eia/2018_3/YangQiSunJuangSung.pdf |