The electronic word of mouth as a context variable in the hotel management decision-making process

The electronic word of mouth as a context variable in the hotel management decision-making process

The tourism literature claims more research regarding the electronic word-of-mouth (eWOM) impacts management, as well as the application of multidisciplinary theories, specifically in hotels. In order to fill this gap, and taking advantage of the Behavioural Reasoned Theory (BRT), this research prop...

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Bibliographic Details
Main Authors: Carmen Berné Manero, Andreea V. Ciobanu, Marta Pedraja Iglesias
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2020-01-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
behaviour
electronic word-of-mouth
hotels
management
performance
structural equations models
comportamiento
boca-oído-electrónico
hoteles
gestión
desempeño
modelos de ecuaciones estructurales
Online Access:http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=1&o=5

Internet

http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=1&o=5

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