The electronic word of mouth as a context variable in the hotel management decision-making process
The tourism literature claims more research regarding the electronic word-of-mouth (eWOM) impacts management, as well as the application of multidisciplinary theories, specifically in hotels. In order to fill this gap, and taking advantage of the Behavioural Reasoned Theory (BRT), this research prop...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universidad del País Vasco (UPV/EHU)
2020-01-01
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Series: | Management Letters/Cuadernos de Gestión |
Subjects: | |
Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2020&vol=20&num=1&o=5 |