User Perceptions of Dialogic Public Relations Tactics via the Internet
A usability study of New Jersey’s 19 community college Web sites was conducted to determine users’ perceptions of dialogic relationship-building communication principles in their design and everyday usage. The results of the study —which encompassed a two-stage usability test with a sample of 119...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2008-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/User-Perceptions.pdf |