User Perceptions of Dialogic Public Relations Tactics via the Internet
A usability study of New Jersey’s 19 community college Web sites was conducted to determine users’ perceptions of dialogic relationship-building communication principles in their design and everyday usage. The results of the study —which encompassed a two-stage usability test with a sample of 119...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2008-12-01
|
| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/User-Perceptions.pdf |
| Summary: | A usability study of New Jersey’s 19 community college Web sites was
conducted to determine users’ perceptions of dialogic relationship-building
communication principles in their design and everyday usage. The results of the study
—which encompassed a two-stage usability test with a sample of 119 undergraduate
students—indicate that the full sample of New Jersey’s community colleges are not
capitalizing on the interactive potential offered by the Internet. Despite negative user
experiences, the data suggests that users did not have strong feelings for or against the
sites. Of Kent and Taylor’s five dialogic Internet principals, users only had negative
reactions to the lack of Dialogic Feedback Loop features. |
|---|---|
| ISSN: | 1942-4604 1942-4604 |