Essence and Principles of Realisation of Integrated Marketing Communications Суть и принципы реализации интегрированных маркетинговых коммуникаций
The article states that due to changes of marketing strategies of companies, the issues of application of integrated marketing communications, directed at provision of succession of messages and use of additional mass media means, are not yet properly described in educational and professional litera...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-03-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2013/3_0/362_367.pdf |