The connection between the demographic characteristics of consumers and their online shopping habits

Online shopping has been experiencing a huge increase in the recent years due to itsnumerous advantages for consumers. Among the most often mentioned ones are: the possibility of shopping throughout the day (24/7), savings in the time of going to the store, lower prices and a wider range of products...

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Bibliographic Details
Main Authors: Ćirić Maja, Vladisavljević Radovan, Birinji Julija
Format: Article
Language:srp
Published: University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia 2017-01-01
Series:Ekonomija: teorija i praksa
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2017/2217-54581703016C.pdf