Conjoint fMRI method for shortening analysis time

Neuromarketing objective is to understand the functioning of the human decision-making of the brain. The first neuromarketing research was performed by Read Montague in 2003 and Harper Collins added the word neuromarketing to its dictionary in 2005. The most promising way to perform neuromarketing s...

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Bibliographic Details
Main Author: Jarmo Heinonen
Format: Article
Published: Taylor & Francis Group 2018-12-01
Series:Cogent Psychology
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