Sustainability as Cognitive “Friction”: A Narrative Approach to Understand the Moral Dissonance of Sustainability and Harmonization Strategies
Narratives represent storied ways of knowing and communicating, thus, have always been a key feature in media and communication research. In our contribution, a concept to explain sustainability-related cognitive dissonances as well as a new version of a narrative inquiry is introduced to capture re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-02-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fcomm.2020.00008/full |