Application of Social Engineering Elements to Marketing. of Public Science-Promoting Educational Products in Biomedicine
In order to overcome the low level of literacy of the population in the issues of modern innovative technologies, the paper suggests a technological approach, which combines methods of classical marketing with elements of social engineering on the basis of a neuro-evolutionary paradigm. The essence...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Moscow State University, Faculty of Economics
2018-10-01
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| Series: | Население и экономика |
| Online Access: | https://populationandeconomics.pensoft.net/article/36058/download/pdf/ |