Customer’s preferred service behaviors in two industries: the case of the mexican consumers
The interaction that occurs between a service provider and a customer has received a significant amount of attention in the services research stream. However, there is still little knowledge with regards to how consumers assess service encounters, and even less about what is important to consumers i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma de Nuevo León
2006-01-01
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| Series: | Innovaciones de Negocios |
| Subjects: | |
| Online Access: | http://www.web.facpya.uanl.mx/rev_in/Revistas/3.1/A6.pdf |