Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef...

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Bibliographic Details
Main Authors: Wahyu Mega Kurnianto, Sylvia Sari Rosalina, Nurminingsih Nurminingsih
Format: Article
Language:English
Published: International journal of multicultural and multireligious understanding 2019-04-01
Series:International Journal of Multicultural and Multireligious Understanding
Subjects:
marketing mix
product quality
brand image
purchase intention
purchase decision
Online Access:https://ijmmu.com/index.php/ijmmu/article/view/654

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https://ijmmu.com/index.php/ijmmu/article/view/654

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