Effects of Personal and Social Factors on Consumers’ Participation in Virtual Communities
Nowadays virtual communities play significant role in different business aspects, which is why competition between virtual communities is growing; as a result studies which are conducted to determine factors affecting consumers’ participation attract specialist’s attention. The aim to write this art...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2018-04-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_65791_16f81c7b5f98f1c9a5276348ffc7102d.pdf |