Developing an advertising strategy of new product
Modern advertisingof consumer goods is developing at a rapid pace, providing ample opportunity to support for launching thousands of new items into the market. Manufacturers make the signifcant investments in various channels of communication of goods for communication with consumers, so a properly...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
BilaTserkva National Agrarian University
2020-05-01
|
| Series: | Економіка та управління АПК |
| Subjects: | |
| Online Access: | http://econommeneg.btsau.edu.ua/sites/default/files/visnyky/economika/rozumei_s._nikolaienko_i._doliuk_a._1-2020.pdf |