Basic management principles of the formation of consumer loyalty to brands of regional companies
The problem of forming of consumer loyalty to companies that implement market activity in the regions of the Russian Federation on the scale of small and medium business is investigated. Due to the fact that such business structures do not have the opportunity to compete with large international cor...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
State University of Management
2018-09-01
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| Series: | Управление |
| Subjects: | |
| Online Access: | https://upravlenie.guu.ru/jour/article/view/43 |