Consumer perceptions on satisfaction and word of mouth in smallholder horticultural stores in an emerging economy
Based on the expectancy disconfirmation theory, the study presents a conceptual model exploring consumer perception (perceived service quality, product quality, price, and corporate social responsibility) effect on satisfaction and word of mouth in smallholder horticulture stores. A quantit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2022-01-01
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| Series: | Management Science Letters |
| Online Access: | http://www.growingscience.com/msl/Vol12/msl_2021_81.pdf |