Automação do Processo de Vendas no Contexto do Gerenciamento de Clientes por CRM. Sales Process Automation in the Client’s Management Context trough CRM
<p>In the management of customers’ relationships or Customer Relationship Management (CRM), the Sales Force Automation (SFA), or automation of the sellers, evoke a significant impact in technological as in relational side. Trough a Case Study in the relationship between a developer company and...
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Maria
2012-04-01
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| Series: | Revista de Administração da UFSM |
| Online Access: | http://cascavel.ufsm.br/revistas/ojs-2.2.2/index.php/reaufsm/article/view/1634 |