Attitude and Loyalty to Two Brands of Beer of the Same Producer
The focus of the presented research is attitude and loyalty to two brands of beer produced by the Carlsberg Group – Tuborg and Carlsberg. Both beers are lagers. The Carlsberg Group markets Tuborg as a more premium brand, and it also aims to promote it to women. Unlike in the Netherlands with one bra...
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| Format: | Article |
| Language: | English |
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Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house
2017-12-01
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| Series: | Scientific Annals of Economics and Business |
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| Online Access: | http://www.degruyter.com/view/j/saeb.2017.64.issue-s1/saeb-2017-0035/saeb-2017-0035.xml?format=INT |