Pembentukan Citra Merek Minimarket Melalui Viral Marketing (Studi Kasus Minimarket 212)
Brand image is one of the important aspects of marketing, this also happens to the 212 minimarkets which is being discussed lately. The aims of this study are to understand the role of viral marketing on the formation of brand images and interest in shopping at minimarket 212. This study is qualitat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Muhammadiyah Malang
2020-08-01
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| Series: | Falah: Jurnal Ekonomi Syariah |
| Subjects: | |
| Online Access: | http://ejournal.umm.ac.id/index.php/JES/article/view/10941/7302 |