Price control and macromarketing

Price control at macro level is part of integral macro marketing strategic control system, or more precisely, part of social marketing mix control. Price impact is direct, if it is regarded in the context of needs satisfaction, and indirect, within the context of resource allocation. These two patte...

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Bibliographic Details
Main Author: Kancir Rade
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2003-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710302071K.pdf