The Use of Affiliate Marketing in Improving Pegipegi Sales
The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2019-07-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | http://journals.usm.ac.id/index.php/the-messenger/article/view/1210 |