IMPROVING THE MANAGEMENT AND MARKETING IN ELABORATION OF NEW PRODUCTS AND POULTRY BRANDS

Elaboratingthe new products and brands is extremely expensive if it is not apply aperformant management in the distribution on the market of products obtainedfrom birds. It requires the improvement of the management of the marketing inthe introduction on market of the products and new brands or rebr...

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Bibliographic Details
Main Authors: Melania Varga, Victoria Serban, Ioan Petroman, Cornelia Petroman, Diana Marin
Format: Article
Language:English
Published: Agroprint Timisoara 2016-11-01
Series:Scientific Papers Animal Science and Biotechnologies
Online Access:http://spasb.ro/index.php/spasb/article/view/2045